The rented property can be some type of space or anything from swimming pools to music studios or cameras. A rental website needs different features than product-selling marketplaces like Amazon or eBay. B2C (business-to-customer) or B2B marketplaces (business-to-business) can also be successful, but they might require slightly different functionality than a peer-to-peer platform.Ī rental marketplace brings together people who have idle assets with people who want to rent those assets. On peer-to-peer marketplaces, private individuals can act as sellers, buyers, or both. Peer-to-peer describes Airbnb’s primary user groups. This affects both feature requirements and business strategy.
Location-based means that the customer needs to be at the same location as the listing to make a transaction. In a nutshell, Airbnb can be described as a. Before we dive in, it helps to understand how Airbnb works.
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